After our background re-searches before Kunstenniemi we had a quite good clue
about the market´s situation for the fashion design entrepreneurs. We find a few good articles and material that helped us understand what all fashion designers is missing in there own business. Through this material we also got to understand how hard it is to come out on the market to compete with other fashion companies. A good example is all the big fashion labels that have grown and are continuously growing because of the labels branding.
In Kunstenniemi we get the task to develop a business clinique for fashion entrepreneurs. In fashion you must be known on the market before you can sell any products, you must build a brand around yourself. How do you do it and in which way? These were the things what we concentrated on. We tried to think in different ways, more about concretive things like learning by doing, competitions in marketing for the own products and so on. How can we develop a whole package with resent stuff that helps now and in the future?
We came up to develop a workshop that helps entrepreneurs to understand the market and the marketing aspects with different kinds of tools. The main tool for the workshop is old successful designers that tells how they have grown to a big brand and give advices for the young entrepreneurs. In the workshop they will build an own brand in teams in 10 hours, it will conclude all from marketing plan to brand strategy.
After they have formed an own brand they will try to compete with other entrepreneurs what they learn on the workshop and try to use the new information in real life. The competition includes marketing the own brand in a month in different medias where the public can vote on its favourite and the winner get a deal with a fashion house.
To get known in the market the designers have to show their own products for the consumers, that’s why we thought that the designers need an own exhibition. At the time we do not have much of these happenings in Finland. That is why this could be a really good opportunity for Baltic Fashion to start build a new marketing way for new fashion designers.
The last thing that we thought of was that it is hard to find the new entrepreneurs and how can the entrepreneurs themselves find resent information for their own business?
For that we came up with a platform were we gathered all from chat forum and good information about marketing etc. This platform can be called as the fashion entrepreneurs´ social media.
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bthing58 