We don’t know what our task is about but I chose to read a book about market communication. I think market communication is important in all companies. The book is written by Anna Katarina Berglund and Pia Boson.
It’s important to have clear goals and chose you’re target group in all marketing. We must know what we want to achieve in order to have a chance to get there and we need to know why in order to understand the context and get motivation. The book brought up how important it is to choose the right marketing channel for different target groups and how important it´s to think about what message you want to send.
Planning process of the market communication
1. Analysis of the market
2. Definition of the target group
3. Analysis of the target group and of their needs and behaviors
4. Choice of strategy to reach get the message to the target group
5. Tactical planning
6. Accomplishment
7. Feedback and evaluation
I look forward to next week when we get the task.
bthing58 