Hi,
I’m Frida. I’m 20 years old and I come from Jakobstad, Finland. I’m currently studying Business economics at Novia university of applied sciences.
Like Johan already said we are using another kind of policy in Novia. I’m glad of that because now I can take part of so many different projects. This project though is a little bit bigger than others I’ve been in before. But I like the challange and I hope and think that we will do well in this course.
We had booked in a meeting to see what, and how much, information each of us had gathered. Everyone had their own cathegory to search in. We looked at all the information that we had and planned how we would go on from now. The website for Baltic Fashion is good, and has a lot of information, but it feels like there’s almost too much to get a grip on the essential.
We have a feeling that we now have a quite good picture of the whole thing accordning to what’s found on the internet, but there’s still questions that needs answeres.
We wrote down a list of questions that we have, and would like to ask, and we hope that we get a chance to talk to the person whos in charge of Baltic Fashion from Novia. We’ve sent e-mail and hope top get an aswere as soon as possible, so that we could arrange a meeting during this week. We have planned our next meeting til friday. But because, I, Laura for example will be in Novia the whole week, I can met almost whenever.
We have read the blogs and websites of some designers that are involved in Baltic Fashion. There’s not so many of them mentioning Baltic Fashion on their sites. We thought about stores in Turku that could have some co-operation with Baltic Fashion, and desided to go visit Televisio Lifestyle Store, which sells Finnish products. We went to the store and were welcomed by a happy clerk. We looked around, and found products that were made by some of the designers in Baltic Fashion. We asked the clerk if they have some connections with Baltic Fashion, or if she knew something about it, but she didn’t.
We think is odd how a store that has the same principes as Baltic Fashion, has no clue about it. There should clearly be more marketing done.
We wish you a very pleasent day and continue finding answeres to our questions.
/Laura + Bthing58
So we were all requested to read some books that would be useful for the project. As Niklas mentioned earlyer we don’t know what the task is going to be yet. So it’s good for us to read different material to get as much information as possible.
I chose to read a book about branding. I think it’s important to know how to brand a product. And in this case I think is really important. Although we don’t know if our task is about it, it’s an important part. The more I read and figure out about Baltic Fashion, the more I think it’s a shame people has’nt heard of it, and that it’s not as known as it could be.
The book that is written by Jakob Lusensky is a modern book about branding. He mentions stuff that you don’t think about, when you think of classic branding. That you don’t have to use traditional ways of marketing anymore, but that you can use music and artist as a way to get your stuff seen. That of course isn’t the case always. But there’s a lot of options that should be thought of.
I look forward to our team-meeting tomorrow, and to next weeks when we get to know what our task is.
/Laura
My second book was Fashion Marketing written by Tony Hines and Margaret Bruce in 2007. Fashion is a global and very hard business. Fashion is about self-expression, emotion and identity. Fashion reflects and pushes cultural and social boundaries. In fashion business there are a lot of employers with different talents and skills to bring fashion apparels to the customers. That includes designers, product developers, textile producers, manufactures, merchandisers, buyers, markets, technologists, supply chain experts, logistic managers, strategists and retailers including front line customers, service with the best delivering to the marketplaces in fast way with the most competitive price.
A hard thing in fashion business is that the fashion is changing constantly from colours, forms, textures, labels, and so on. Fashion can be extremely short-lived. That makes forecasting, planning and marketing risky and complex. The worlds trade in textile and clothing is around 350 billion dollars witch represented 7% of the hole trade in the world in year 2004. Worldwide there are estimated to be 40 million people employed in these industry and in China there are 19 million employed in textile and clothing industry.
Today you can shop fashion everywhere, you find it in the supermarket and in different kind of shops; they have a wide range of different stuff. Although, in there you’ll only find the mass production staff.
Baltic Fashion is working with luxury goods witch are unique, the entrepreneurs in fashion do only few examples of each clothes. Design and luxury goods have a potential in the market because people think more ecological. In China there is 10 million of potential consumers for the luxury products. People are today more brands aware and prepared to invest in luxury fashion brands.
The book includes all this and a lot of more necessary information of fashion marketing that we can use in this case. The competition in the fashion market is hard and that a large part of production comes from low-cost countries. Today’s designers have it really hard to get into the market because they sell in big volumes.
Niklas
I read a book about event marketing written by Tommy Andersson, Mia Larson and Lena Mosseber. I choose the book because Baltic Fashion is working a lot with events in several countries. The book helps us to understand what events contains and how you crate a good event. If we will work with event marketing in this project it helps us, we will get the background facts for doing an own event.
Events are an old way to entertainment people. In the Roman Empire they thought that people need “bread and spectacle”. Events have a good effect for the society. All people join events in different ways, more or less often. An event is an activity witch is not belonging to the daily activities, it is a special happening where we are together with other peoples. Events are exiting and inspiring for both the public and the organizer. The public are interested in the contexts and the organizer is interested in how the project ends. To succeed in an event depends on many things, the main thing is the marketing. It is really difficult to measure how good an event is because it is the audience that determines.
For an event you need a place, time, program, organizer, spectators and audience. There is different types of events like “hallmark events”, “mega events”, “festivals” and special events. “Hallmark events” are big and once or recurring events witch help to be more awareness and attractive. “Mega events” are for example Olympic games. “Festivals” are social happenings can be a music concert. “Special events” can be what kind of an event but it arranged only once.
Niklas
Hello!
My name is Laura, I’m 20 years old and I study Tourism at Novia University Applied Scienses.
The tourism program is a little different from normal university studies. We study by the principe “Learning by Doing”, so I’m used to working with different projects and people. I thought it would be interesting to do this project because it involves people from different programs and the task itself sounded good. I hope that we get a good job done and that we can be proud of us in the end.
.
/Laura
Today we satrted the day with a workshop about future thinking. We made some mindmaps about Baltic Fashion and its future. We desided to focus on the communacation part – how could Baltic Fashion be more known among people. How the communication could get better.
We had a task to write a story about our task in year 2025, and this is what we wrote:
“From 2007 when the project was started, until 2013 when a group of young people started to work with it, Baltic Fashion was rarely known by anybody. Now in year 2025, Baltich Fashion has grown to a big network that everybody has heard of. It’s not a project anymore, but a trademark that helps all of the fashion entrepreneurs in the BSR.
There was a problem when so many fashion school were shot down due to bad economics. But now with the help of sponsors, Baltic Fashion has been able to open its own schools.
People are ore aware of the environmental questions, and chose to buy from smaller companies instead of buying the mass produced stuff.”
Here’s pictures of our work today:
My name is Niklas Mattsson, I’m 26 years old and come from Turku Finland. I study International Business at ÅA Handelshögskolan in Turku.
I chose the course because we are working in different way that in the other courses. This way of learning help us to know how we work in the real life.
I hope the project is going to be a really good. The interesting thing is that we can work with an real task and meet new people. The course is a big challenge, because we are studing in different schools but it is a good way to learn how each of us is working and get new opportunities.
We Rock on!
At todays workshop we manged to make a project plan for how we are going to proceed within this Inno-case
We are due to that we all are from diffrent teams, gonna do individual work and then get togheter for groupmeetings, where we will inform each other of our progresses and which conclusions we have come to.
The individual work consists of widging our knowledge about certain topics that we feel is needed to do a great job at Kustenniemi. For exampel the fashion market, competition and target groups.
The idea with the meetings is to share the knowledge we have gained,from reading books and done researches. Then discuss them to make summarys and then upload all our documents to a common dropbox. This so that everyone whenever have the possibility to read earlier topics.
We have planed to get togheter for 1 meeting / week, before its time for the Kustenniemi week. We felt this was a reasonable ammount of times, since we also are going to have the mandatory workshops.
Since we were just 2 of the group at place for putting the plan togheter we could not settle any specifik meetingtimes, but still did look for the possibilies and have made a request to the other members.
The goal with all this gathering of information and meetings is simply to prepare us-self and give us the best possible chanse of succeeding at the Kustenniemi-days that takes place between 15-17.4.2013
Already made desicions was that Laura is going to work as the project ledare while everybody is gonna be involded in the writing of the blog.
/team bthing58
The work has finally started after a short brief. After the brief we got two hours time to search for information about the case. We have now got a more wider picture of what Baltic fashion is all about.
Love for the fashion
bthing58 